Privacy Policy

1. Introduction

NJBack Chiropractic Center ("we," "us," or "our") operates the website chirogpt.com and the ChiroGPT AI assistant (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Service.

2. Information We Collect

Information You Provide

• Contact information: name, email address, phone number
• Appointment details: scheduling preferences, reason for visit
• Patient intake forms: medical history, insurance information, and other health-related data you voluntarily submit
• Chat conversations: messages you send to our AI assistant ("Bones")

Information Collected Automatically

• Usage data: pages visited, time spent, clicks, and interactions
• Device data: browser type, operating system, screen resolution
• Cookies and similar technologies: for authentication, preferences, and analytics

3. How We Use Your Information

• To provide and improve our chiropractic services
• To schedule and manage appointments
• To respond to your inquiries via the AI chat assistant
• To send appointment reminders and follow-up communications
• To process insurance claims and billing
• To comply with legal and regulatory requirements
• To improve our website, services, and AI assistant

4. AI Assistant (ChiroGPT / Bones)

Our AI assistant helps answer questions about our services, hours, and general chiropractic information. Conversations with the AI assistant may be stored to improve service quality. The AI assistant does not provide medical diagnoses or treatment recommendations. It is designed for informational and scheduling purposes only.

5. Third-Party Services

We use the following third-party services that may collect or process your data:

• Google Firebase: authentication, database, and hosting
• Google Analytics: website usage analytics
• OpenAI / Anthropic: AI language model providers for our chat assistant
• Stripe or similar: payment processing (if applicable)

Each third-party service operates under its own privacy policy. We encourage you to review their policies.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, unless a longer retention period is required by law (e.g., medical records retention requirements).

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at info@njback.com.

9. HIPAA Notice

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected health information (PHI) submitted through our patient portal or intake forms is handled in accordance with HIPAA requirements. A separate Notice of Privacy Practices is available at our office and upon request.

10. Children's Privacy

Our Service is not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected such information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Service after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

NJBack Chiropractic Center
47 Hamburg Turnpike, Riverdale, NJ 07457
Phone: (973) 616-4555
Email: info@njback.com